Mariam Asmar - VP of Strategic Consulting and Marketing - Braze

Mariam is a first generation half-Mexican half-Palestinian American with global experience in creative, media and technology. Her skills range from creative to commercial—with particular expertise in brand strategy, industry strategy and business development. Thanks to a diverse and illustrious career abroad, she understands the nuances of cultural relevance and context on a global scale for brands. She also speaks Spanish, French and terrible Arabic.

Each city she has worked in has shaped her on both professional and personal levels. Driven by vision and seeing opportunity at every turn, she brings high energy (and equally high standards) to all of her work. Between this and her passion for teamwork and generosity, she has a proven track record of galvanizing colleagues and clients to achieve a shared vision. As innovation requires creative and commercial acumen, she brings her unique expertise to whatever follows; she doesn't just ‘get’ creativity & technology—she harnesses its power to transform the communications of her clients.

She gets a rush from public speaking and has been invited to speak in front of audiences at conferences like Cannes, Social Media Week, Rebels and Rulers and DMEXCO on how brands can leverage technology and creativity to change the conversation. She is also a regular contributor to publications such as Campaign, Little Black Book and Shots, writing on topics ranging from diversity & inclusion to retail strategy and brand experience.