Adam Charles - Chief Growth Officer - Sparks

Adam has 30 years of global experience across a number of areas in marketing and the live event industry, leading diverse projects such as fashion shows, live broadcast events for TV, theatre, music, ceremonies for international sporting events, complex consumer marketing campaigns, and corporate brand experiences. Over the years, he developed a reputation as a world-class event and experience producer.

In 2003, he was appointed by Jack Morton Worldwide as the Producer of the Closing Ceremony of the 2006 Commonwealth Games in Melbourne, Australia. From 2007 to 2018, he was based in China, one of the biggest and most dynamic markets in the world, before relocating to Dallas, Texas, in August 2018 to join Freeman’s corporate headquarters and lead its agency business globally.

In 2023, Freeman acquired Sparks, and he proudly became the Chief Growth Officer at Sparks. Sparks is a global brand experience agency specializing in creating meaningful connections between brands and their audiences through innovative event marketing, experiential design, trade shows, and more. Sparks partners with some of the world’s most renowned brands to deliver unforgettable experiences that inspire and drive action.

He prides myself on establishing and maintaining long-serving relationships with clients, staff, and partners. He is passionate about building creative, supportive, and collaborative environments that empower employees to constantly challenge themselves to do what they do better.

He believes that the positive culture of a company is the key to its success. It creates value for the company’s stakeholders, both in the short and long term.

He builds creative, supportive and collaborative environments that empower employees to constantly challenge themselves to do what they do better.

He believes that the positive culture of a company is the key to its success. This is what creates value to the company’s stakeholders both in the short and long term.