Ryan Hartman - Co-Founder & Chief Marketing Officer - Chaiz

Ryan Hartman is Co‑founder and Chief Marketing Officer at Chaiz, North America’s first fully digital marketplace for vehicle service contracts. With over two decades of marketing leadership, he has strategically crafted Chaiz’s go‑to‑market approach—focusing on transparency, consumer empowerment, and digital efficiency, which helps customers save on extended car coverage Before launching Chaiz, Ryan led paid media and performance marketing at The Zebra, managing a $90 million media budget, and held senior marketing roles at Custom Ink, Esurance, and GEICO—where he began his career His entry into this space followed a personal experience: after a major engine failure on his post‑warranty BMW Group, he recognized the need for a transparent, user‑friendly way to compare and purchase car protection online.