Robin Clarke - Global CEO of Passions & PR - M&C Saatchi Group

Robin Clarke is the Global CEO of Passions & PR at M C Saatchi Group, where he leads the Sport & Entertainment and Talk PR divisions across North America, EMEA, and beyond. He was appointed to this role in July 2024 and sits on the agency’s Executive Leadership Team under Global CEO Zaid Al‑Qassab.

Bringing nearly 25 years of experience in sports and entertainment marketing, Robin began his career in sports hospitality sales before moving into advertising and agency leadership. His previous roles include Senior Business Manager at M&C Saatchi (2002–2003), Head of Fuse Sport & Entertainment at Manning Gottlieb OMD (2004–2010), and leadership positions at Starcom EMA and Publicis Media Sport & Entertainment (2010–2018).

From 2018 to 2024, Robin was a key leader at 160over90 (part of Endeavor), serving first as SVP International and later as Global EVP. There, he managed major global client relationships—including DP World, Visa, AB InBev, and Marriott—and built a strong industry network.

At M C Saatchi, Robin spearheads the “Cultural Power” strategy within Passions & PR, integrating sport, entertainment, and PR capabilities to deliver global campaigns and fan-focused narratives. Under his leadership, the agency has expanded client offerings across lifestyle, music, film, and large-scale sporting events, including preparations for the FIFA World Cup 2026 and Los Angeles 2028 Olympics.