Niki Herr - COO - Xpedition

Agencies are a trip.

She should know. After spending 20 years at some of the largest and most influential agencies, she's come to appreciate the unique power of independent and inclusive teams. Now, as the COO of Xpedition, she is part of a team committed to revolutionizing agency and entertainment work and delivering world-changing results in partnership with clients like Google, YouTube, Amazon and more.

Her mission is to build systems that drive industry-leading creative and elevate underrepresented voices that reflect the diversity of the world we live in. She believes that true innovation and the future of marketing are built by embracing a multitude of perspectives.

In partnership with her colleagues, Xpedition is setting new standards for creative excellence and collaboration. Thier focus on inclusive processes and groundbreaking strategies is paving the way for a more dynamic and representative industry. Looking ahead, she is excited to continue driving change and setting new benchmarks for creativity and belonging.

She is always eager to connect with like-minded professionals who share a passion for innovation. Let’s explore how you can collaborate to create meaningful and impactful work together.