Mike Linton - Chief Revenue Officer - Ancestry.com

In this Episode of the podcast I sit down with Mike Linton, the CRO of Ancestry.com and the former CMO of Farmers Insurance. Mike addresses his career bucking the trend of CMO tenure at organizations like P & G, Best Buy, Farmers Insurance and now Ancestry.com.  Mike addresses topics like how to spot a unicorn business, who should get to vote on different marketing decisions, how marketing is like making a Martini, how to adopt tech in a marketing org quickly but not to quick, and a host of other exciting topics!