Matt Baker - Chief Strategy Officer - DNY

DNY Matt Baker is a seasoned advertising and strategy executive currently serving as President at Deutsch NY (after being elevated from Chief Strategy Officer in 2021). He joined Deutsch in early 2018, overseeing brand planning, data analytics, and communications teams, and has led strategy work for major brands including Budweiser Brewing Group (AB InBev), Reebok, and Cetaphil. Before Deutsch, Matt worked at THOMPSON (J. Walter Thompson) as Head of Planning and CSO, and held strategy and innovation roles at Anomaly, Arnold Worldwide, and RAPP — contributing to campaigns for clients like Google, Nestlé, and Unilever. Known for bridging analytical rigor and creative insight, Matt describes himself as an “odd-shaped strategist” — someone whose non-traditional path gives him a unique perspective. Little Black Book.