Louise Cantrill - Senior Partner - Lippincott

Louise Cantrill is a Senior Partner at Lippincott, based in London, where she blends human insight with strategic branding and design. Known for her ability to straddle the boundary between creative design and data-driven strategy, she plays a pivotal role in shaping "go-to" brands that resonate deeply with customers.

In a recent interview, Louise described Lippincott’s approach as one guided by a defined brand strategy and clear mission—not simply design for design’s sake—which ensures brand relevance and purpose in today's competitive landscape .

Her work spans a diverse range of sectors, partnering with clients to build purpose-led brand identities, customer experiences, and value propositions that stand out in both their markets and cultures.