Kazuo Kubo & Lucas Ribeiro, authors of Principle: 128

Alexandre Kazuo Kubo & Lucas Ribeiro, authors of Principle: 128 Kazuo Kubo and Lucas Ribeiro are Brazilian advertising creatives with over 20 years of experience at top global agencies, including McCANN New York , CP+B, BETC, Hill Holliday, and Africa. They’ve contributed to campaigns for brands like The Coca-Cola Company, BMW Group, Gatorade, PUMA Group, Smirnoff, and ESPN, earning recognition at Cannes Lions International Festival of Creativity, D&AD, One Show, Clio, and ADC. Both also mentor emerging talent and co‑authored Principle: @128 Principles to Become a Creative in an Advertising Agency, a career guide offering practical advice for newcomers navigating agency life.