Eric Zuncic - Global Managing Director & Chief Product Officer - Forsman & Bodenfors

Eric Zuncic is Global Managing Director & Chief Product Officer at Forsman & Bodenfors, leading the intersection of business strategy and creative innovation across the agency’s global operations. Previously, he served as Chief Strategy Officer at DDB North America, and held senior strategic roles at agencies like Crispin Porter + Bogusky and Mekanism, working with major brands such as McDonald's’ PepsiCo, and American Airlines. He holds an MBA from Harvard Business School and has a reputation for bridging creativity, product thinking, and business strategy in the agency world.