Dana Seguin - CMO - Altar'd State

Dana Seguin is a passionate brand builder and marketing leader with 25 years of experience reshaping the retail and fashion industries. Her career began on the merchandising side at American Eagle Outfitters, but she found her true calling in creative marketing—developing powerful strategies in advertising, PR, and social media for brands like SPANX, Chico’s, and Aerie.

Her proudest accomplishment is spearheading the groundbreaking “Aerie Real” campaign, which set a new industry standard by refusing to retouch images and championing a positive body image for women of all sizes. This authentic, inclusive approach propelled Aerie into one of the top brands among young consumers. At SPANX, she led a complete creative redesign—from packaging to product navigation—and launched the brand’s first advertising campaign introducing leggings as a new product category, driving significant brand expansion.

Currently, as SVP Chief Marketing Officer at Altar’d State, she oversees all creative and marketing initiatives as well as the eCommerce business for their family of brands—Altar’d State, Arula, Vow’d, Tullabee, and AS Revival.

She thrive's on transforming businesses, inspiring teams, and delivering bold ideas that resonate with consumers. Whether building an iconic campaign or driving a strategic shift, she's committed to turning vision into reality—and creating meaningful, measurable growth every step of the way.