Dan Eisenberg - CMO - Blue Chip

In this episode of The Ad Podcast, Dylan Conroy sits down with Dan Eisenberg, Chief Marketing Officer at Blue Chip, for a conversation about the future of retail media and how marketers can prove the true impact of their advertising investments.

Beyond ROAS: measuring real incrementality

Dan explains why return on ad spend alone does not tell the full story. The discussion explores how brands can separate truly incremental growth from sales that would have happened anyway, creating a clearer picture of retail media performance.

A modern approach to retail media strategy

The conversation also covers the changing relationship between brand building, commerce media, data, and measurement. Dan shares perspective on how marketers can make better decisions in an increasingly complex advertising environment while keeping business outcomes at the center of the strategy.

Listen to the full conversation with Dan Eisenberg on The Ad Podcast.