Beth Freedman - London Managing Director - MMGY

Beth Freedman is a seasoned integrated marketing leader with more than two decades of experience across creative, media, and sales in both the U.S. and U.K.

In April 2025, she was appointed Executive Vice President and Managing Director for MMGY’s UK operations. ⁠MMGY Global⁠ Before that, she served as CEO of dentsu X UK, where she led the integration of digital agencies into a unified full-service media offering.

Over her career she has held senior roles at major agencies including Saatchi & Saatchi, Arnold, Fallon, and gyro, working on notable global brands across travel, automotive, FMCG and media.

She’s known for her strategic vision, empathetic leadership, and passion for innovation in media.

Freedman is also active in promoting sustainability and inclusion: she holds a certificate in Sustainable Media, Creative & Marketing from Cambridge Institute for Sustainability Leadership, and has supported LGBTQ+ inclusion as part of her leadership at dentsu.