Ali Cornford - Managing Director & Geoff McHenry - Head of Strategy - 72andSunny New York

Ali Cornford – Managing Director, 72andSunny New York

Ali relocated from Toronto to New York and brings over 15 years of leadership in advertising and agency management . In March 2024, she was named Managing Director of 72NY, joining the executive leadership alongside Juliana Cobb and Geoff McHenry. Previously, she led Convicts as MD (2021–2024) and held account and business roles at BBH, Droga5, Anomaly, BBDO, and Grey Canada. In her current role, Ali oversees agency operations and client partnerships, with clients including Paramount+, Sleep Number, E*Trade, 1800 Tequila, Autotrader, and Comcast. Known for her “gritty hunger, curiosity, and leadership,” she’s focused on driving business growth, award-winning campaigns (including E*Trade Super Bowl work), and an invigorated agency culture.

Geoff McHenry – Head of Strategy (formerly Executive Strategy Director), 72andSunny New York

Geoff is a strategist, thought leader, DJ, and public speaker who joined 72NY in October 2023 as Executive Strategy Director, setting vision for the strategy department and leading its growth. He came from Translation, where he led strategy on high-profile work like WhatsApp’s “Naija Odyssey” documentary about Giannis Antetokounmpo. Before that, he was at Wieden+Kennedy NY managing strategy for vitaminwater, Jordan Brand, and Sprite. A Morehouse College graduate, Geoff is passionate about building culturally relevant brands, mentoring diverse talent, and driving industry change through roles like ADCOLOR advisory co-lead. His work emphasizes strategic clarity, collaboration with creatives, and balancing cultural insight with marketing effectiveness.